Article links open in a new tab.
-
The Hidden Value of Data: Useful or Useless?
Content is essential but varies in value across users. The same document serves different needs, demonstrating content’s polymorphic nature. Effective transformation requires analyzing problems to meet specific requirements. Advanata employs a structured approach to tackle analytics issues, emphasizing customer-driven solutions and the necessity of clear problem definition.
-
How to Design Better Products with Advanata
Advanata is a flexible analytical tool for product design, enabling anyone to create products and services tailored to their specific goals. By employing analytics, users can identify problems, set goals, and determine actionable product features without needing extensive technical expertise. This approach is applicable across various products and services.
-
Analytics Myths Holding You Back
There are plenty of analytics myths that discourage adoption. In this article we discuss how Advanata overcomes such myths as analytics being useless, confusing, expensive, and unnecessary.
-
We Need Information, Not Data
It is important to emphasize the importance of transitioning from viewing data as the final product to recognizing the necessity of information. We discuss the classification of content, the biases involved, and how Advanata utilizes information in analytics for more effective problem solving. By prioritizing information, businesses can better address challenges.
-
Three Steps to Success with Advanata
Practical analytics problems can often be solved in three simple steps, focusing on reframing research into business issues. Analysts refine parameters for effective solutions using data, while Advanata’s AI optimizes outcomes for immediate action. The approach simplifies complex challenges, making analytics accessible and impactful. This demonstrated in a marketing budget example.
-
You Don’t Need Another Dashboard
Dashboards often distract from effective problem-solving in business operations, focusing on data volume rather than actionable insights. While useful for reporting and transparency, their complexity can hinder decision-making. Analytics, like those enabled by Advanata, are essential for addressing real business challenges and fostering survival in an evolving marketplace.
-
Smarter Analytics: Less Work, Bigger Impact
The analytics sector faces a significant disconnect between customers and analysts, resulting in confusion and inefficiencies. Customers seek clarity, while analysts provide depth. Advanata addresses this by employing a top-down approach that simplifies processes and enhances usability, enabling more effective analytics and maximizing value without unnecessary complexity or waste.
-
KPI Theater Needs a Final Curtain
KPIs are often misused, diverting attention from complex problems to simpler, measurable ones, leading to detrimental outcomes. They should be indicators, not targets, with real goals aligned to customer business needs. Properly defined objectives are essential for effective analytics, making sure actions focus on meaningful results rather than misleading metrics.
-
Don’t Fall for the Correlation Trap
Correlation does not imply causation; many analysts erroneously conflate the two. Collaboration between data analysts and customers, who possess domain expertise, is crucial for accurate conclusions. Employing an inductive approach allows for clearer identification of causation, improving efficiency and outcomes in analytics. This balance enhances the analysis process and results.
Advanata 