Data effectiveness, go beyond analytics
Turn complex business problems into clear, actionable results, and solve challenges quickly and efficiently with a simple three-step approach.
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Empowering customers to solve their business challenges with analytics. Advanata delivers real results for real problems. Effortlessly, efficiently, and effectively.
What is Advanata?
Advanata is an easy-to-use analytics application that delivers effective actions to solve the unique business challenges faced by customers of any size or skill level.
What is data effectiveness?
Data effectiveness builds on analytics, which build on analysis, to find the optimal actions needed to reach our desired goals.
Effectiveness
Achieves our desired goals
Analytics
Forecasts our emerging future
Analysis
Understands our recorded past
Advanata delivers data effectiveness
A customer-driven three-step application that delivers the exact actions needed to reach your goals.
Step 1
Define
Use our framework to quickly identify your problem components.
Step 2
Describe
Input your solution requirements with our user-friendly interface.
Step 3
Solve
Our smart solver finds the optimal actions to solve your problem.
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How can Advanata help?
General-purpose analytics tools are not enough; they require specialized expertise to use and still leave gaps in the analytics problem-solving process. Advanata is built to be different. It is comprehensive, easy to use, and ready to handle the real-world problems customers face every day.
Flexible analytics engine built for real business problems
The customizable framework is powerful enough to handle even the most complex analytics challenges by focusing on solving real-world business-problems.
- Solves most business-problems without the need to start the analytics process from scratch.
- Minimizes the data needed and analytics work required.
- Easy for analysts and customers to review, understand, and trust.
Customer-driven from start to finish
Analytics customers are involved at every step of the process to ensure better results, deeper engagement, and meaningful solutions.
- Builds buy-in by engaging customers throughout the process.
- Captures domain expertise and turns it into structured, usable insight.
- Reduces wasted analysis by starting from what customers already know about their problem.
Actionable results you can use immediately
No more generic dashboards or excessive metrics. Just clear, ready-to-use actions that are immediately usable by the customer.
- Automatically generates optimal actions tied directly to customer goals.
- Eliminates the need for additional interpretation or follow-up analysis.
- Confirms the right problem has been solved so customers can act with confidence.
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How can Advanata be used?
Advanata delivers the optimal actions to solve a wide range of business problems. The following is a small sample of the potential problems that can be easily solved.
Optimal action planning
The basic challenge of reaching goals with available tools (options) and with limited assets (resources) reflects a wide range of business problems customers face daily. The following are some cases:
- A marketing department needs to optimally allocate their marketing budget across selected advertising channels.
- A furniture workshop wants to allocate a new investment towards achieving their profit and revenue targets.
- An individual wants to meet their macro and micronutrient requirements while consuming the fewest calories possible.
Designing products and services
Choosing the right features (options) for a business’s offerings to achieve its targets (goals) is an ongoing challenge. The following are some examples:
- A manufacturer wants to design a new product for specific markets while building on features from its existing lineup.
- An ad agency builds on past campaign elements to craft a new advertisement for desired audience segments.
- A real estate developer aims to attract target demographics to a new project by offering a tailored set of amenities.
Smarter pricing of offerings
Pricing of products and services (options) can be adjusted to balance competing needs (goals) both within and outside the customer’s business. The following are some scenarios:
- A restaurant aims to increase menu item prices to improve profits without alienating its loyal patrons.
- A utility needs to raise rates to cover costs while minimizing the impact on vulnerable customers.
- A retailer wants to discount products to clear inventory without harming its brand image.
Enhanced inventory management
Inventory (options) can be managed directly by customers and can easily incorporate multiple objectives (goals) and customized inventory structures. The following are some applications:
- A garage needs to manage its parts inventory to protect profitability while minimizing customer lead times.
- An investor desires a portfolio managed to minimize financial risk while remaining aligned with their moral values.
- An IT department aims to identify the minimal infrastructure upgrades required to meet target user response times.
Certifying products
A company is working toward product certification. They already understand which areas contribute most to meeting the standards and need to find the minimum budget needed to secure certification with confidence.
Optimizing production
A company managing a supply chain that spans from farms to factories to store shelves is searching for the right balance of production at each stage. Their goal is to keep goods flowing smoothly while securing a target stream of revenue.
Conducting surveys
An organization planning a series of surveys wants to cover all the key topic areas without wasting time or money. The challenge is to choose just the right mix of sampling points, enough to capture the full picture but not so many that costs are excessive.
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Why is Advanata needed?
Analytics have the ability to transform business operations across all sectors, but the gap between analysts and customers often leads to analytics results that fail to address the real problems customers are trying to solve.
Analytics expertise alone isn’t enough
Customers bring Human Intelligence, analysts provide Data Intelligence, and machines deliver Artificial Intelligence. Advanata combines these strengths into Omni-intelligence, seamlessly working together to effectively solve problems.
Analytics results are both excessive and inadequate
Data-effectiveness is the mechanism Advanata uses to generate clear, optimal action steps that customers can easily understand and implement, without the need to study additional analytics output.
Data availability is a persistent barrier
Advanata uses an Inductive-approach for problem solving that minimizes problem scope, limits data requirements, and allows for viable alternatives even when data is unavailable.
Customers have difficulty framing their problems
The concept of a Business-problem has been developed and is at the core of Advanata to provide a powerful framework to help customers easily, confidently, and independently define their problems.
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Advanata is Advanced data
Advanata is designed for all analytics customers and provides an easy-to-use, step-by-step framework to quickly arrive at optimal actions to solve their business problems.
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